How effective are stickers for branding and advertising?


It’s 2022. You might be thinking that something like sticker marketing could never work in the age of digital. Or maybe you associate stickers with playgrounds and toddler’s books instead of branding and advertising? 

Well, it is time to think again. Stickers can be your secret marketing superpower if you know how to use them. In this article, we will share exactly that with you. Below, you find three different sticker marketing strategies that can help you with conversion, brand awareness, and customer retention.

For most of these tips, we would recommend investing in an eye-catching logo sticker or brand slogan. Reach out to your local sticker printing business to get high-quality stickers printed in no time. 

But for now, let’s take a look at what you can do with your stickers. 

Increase conversion 

Did you know that 7 out of 10 consumers say that their purchase decisions are actively influenced by a product’s packaging? This points to huge potential when it comes to reaching new customers and guiding them to the point of purchase. 

If you are just starting out or are working with a limited budget, it can sometimes feel like you can never catch up to the great product designs the big brands invest in. But that does not have to be the case. 

With stickers, you can create premium product packaging in no time. Stickers do not simply come in white. There are many materials you can choose from, ranging from glitter to gold and silver or even metallic or fluorescent. Using these, you can create a low-cost design that is bound to stand out and help you reach those consumers.

Boost brand awareness

Brand marketing is tricky to measure. Whereas direct marketing delivers a host of data, brand marketing is more complex because it relies on how your brand is perceived in the consumer’s mind. 

A great example of how stickers can aid you in making brand awareness measurable is Reddit. The online platform is now estimated at more than $10 billion US dollars. To this day, they only invested around £350 in marketing – and all of that in stickers. 

Wherever they went, they left their logo stickers. This quickly translated into an increased amount of daily website visitors. If this sounds like something you would like to try, make sure to use waterproof stickers to give your campaign ultimate longevity.

Push customer retention 

Apple does it. Glossier does it. You can do it. Use stickers to keep customers coming back. One of the most effective ways of doing this is by adding free stickers to every order or purchase made from your business. 

Stickers are so powerful because they fly under the radar. We do not see them as advertising tools. Especially free stickers, which we tend to see as a gift. Have you ever heard about the psychological reaction a gift ignites? We feel the need to reciprocate. To gift back.

In a business context, this not only increases the likelihood of your stickers being used but can also take the shape of a repeat purchase. What an easy way to retain your customers, and all for the price of a few stickers.

Are you ready to give these tips a try? If you are still looking for custom stickers UK-based supplier, you have to search online for reviews to know if they are a reliable and trustworthy sticker company that produces only quality stickers. 



Seen as Gift, not an Advertisement

Promotional stickers are very cost-effective regardless of whether they are displayed in public or not. The value of quality stickers is higher than other promotional mediums (business cards, brochures, flyers, etc.). Many people view stickers more as a gift than an advertisement. In addition to being harder to throw away immediately, they can engage the recipient… “Where could I stick that?” “Who could I give this to?” “I haven’t purchased one in a while.” “I need to shop again.” “I love these guys.”

Potential to become a Profitable Product

If done correctly, promotional stickers can also be profitable products. A brand name, slogan, or image can be made into a sticky product. To sell stickers that fans will buy, you don’t have to be a popular band. It is absolutely possible to create a sticker with enough perceived value for people to want to show it off and pay for it if you have retail options, a unique angle, or fans and advocates. Ensure the sticker fits your customer’s personal preferences and needs, not only your own marketing/branding goals.

Marketing is primarily about relationships; communicating for the benefit of those who will benefit and who will support you is what makes you unique and valuable. It is possible to use stickers in a variety of ways to strengthen and encourage the bond. Sticker marketing is one of the least expensive and most effective marketing tools available to create and strengthen connections. As with any form of marketing or advertisement, sticker marketing requires proper planning, design, and execution to succeed.

Karren Brandenburg

Karren Brandenburg is a travel and shopping expert. She has been quoted in Street Insider, Yahoo Finance, Reuters, ABC News, and MarketWatch. Karren has a total of 18 credit cards, using reward points to see the world on a budget.