Boxing Day: Everything you need to know about this English Black Friday to find good deals

boxing day

In the UK, December 26 is sacred. A public holiday since 1871 in English-speaking countries, what is commonly called “Boxing Day” has now become a day of sales. Did you not know this special day? Then you have come to the right place. Origin, history, participating brands … we reveal everything just below. 

Boxing Day: the origins of a historic date 

There are two hypotheses as to the origin of Boxing Day in England, both related to the donation of gifts distributed to the poorest during the Christmas holidays. 

The first relates that – during the reign of Queen Victoria – “Christmas boxes” filled with small presents and leftover meals were distributed to servants and employees of wealthy families, often forced to work on December 25. It was a kind of Christmas bonus. 

The second theory assumes that Boxing Day was born from alms boxes placed in churches during the month of December. Donations from parishioners were collected there and distributed by church members to the poorest on December 26. A date that makes sense when we know that Boxing Day is Saint Stephen’s Day, the first Christian martyr and character known for his acts of charity.

What is Boxing day today? 

Since 1871, Boxing day has evolved a lot. Still a holiday today, it was until 2005 reserved for hunting with hounds. Since the entry into force of its ban, it has above all been synonymous with football matches … and promotions! Like Black Friday in America, Boxing Day marks the start of sales in English-speaking countries. 

In several countries, customers flock to shops to do their shopping at reduced prices: England, Scotland, Australia, Ireland, Canada, New Zealand … In the world before Covid, some French people did not hesitate. to cross the Channel to stock up on bargains in London boutiques. The tradition is not installed in our country but it is still possible to enjoy it online, on the sites of foreign brands. Don’t want to wait for the sales that will start on January 12? Here are the brands on which you can take advantage of Boxing Day. 


The online sales giant has had Christmas Flash Sales until December 23 and continues the flash sales with new offers online every day.


Baskets, joggings, sweatshirts… Nike proposes up to -40% on its last piece of sportswear and streetwear. A real motivation to keep our good resolutions of January 1st.

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The ultra-fashionable Swedish brand launched its sales by realizing 50% off hundreds of items. What to find our New Year’s Eve outfit or a trendy set for the start of the school year?


Until the end of the year, Cdiscount creates a sort of Advent calendar with new promotions published every day. TV, iPhone 11, vacuum cleaner, raclette machine … The e-merchant will meet you with daily exclusive offers.

Cath Kidson

It’s hard to be more British. With her Liberty and animal prints, Cath Kidson transports us to a super cozy universe, worthy of a Christmas movie. Mugs, pajamas, backpacks … it’s hard not to fall for these adorable pieces that show up to -60%.


The French brand does not take part in Boxing Day strictly speaking, but it has already taken a little lead over the winter sales by offering the second item at -40% on ALL ready-to-wear.

Michael Kors

Want to use your New Year’s gifts to treat yourself to a new bag or a nice watch? Michael Kors makes huge promotions on all of its shelves.


The British Sephora is starting the year off on a high note with promotions of up to -60% on the best cosmetic brands of the moment.

Helen Miller

Helen Miller is a freelance writer at Usevoucher. She covers personal finance topics in a syndicated column that appears in Financial Planning Magazine. Her work has been featured by Market Watch, Digital Journal, Chicago Tribune, USA Today, and Yahoo Finance. Helen has a bachelor’s degree in finance from the University of California, Los Angeles.