amazon prime day

Amazon Prime Day Sale: UK customers could spend £1.4 billion

Tech giant Amazon is due to hold its annual Prime Day discount shopping event later this month, and a report has predicted UK customers could spend £1.4 billion.

On June 21 and 22, Amazon will offer Prime members over two million deals across all categories, including fashion and beauty.

West London-headquartered delivery price comparison site ParcelHero forecasts last year’s estimated $10.4 billion (£7.4 billion) Amazon spending spree during the event will reach $14.9 billion this time around. The firm predicts Brits will spend £1.4 billion.

Amazon last year said that third-party sellers—most of which are small and medium-sized businesses—surpassed $3.5 billion in sales on Prime Day.

It’s an exclusive mega sale from one of the world’s biggest online retailers. While the very first Prime event in 2015 was a 24-hour event, recent years have seen more discounts, flash sales and offers held over two whole days to give customers greater opportunities to bag incredible products at a fraction of the cost.

When is Amazon Prime Day 2021?

The deals bonanza will take place over June 21 and 22 , to avoid clashing with the Olympic Games. This means that the event will come just in time for BBQs, staycations and the school summer holidays.

Which brands will be on sale on Amazon Prime Day?

It’s not just obscure brands cutting their prices. There are some big names in the mix; think Braun, Oral-B, Ray-Ban, Nikon, Phillips, Beats, Marshall and more.

Whether you’ve got a shopping list, or you’re just browsing, you can expect deals on everything from tech, home, food & drink, beauty, baby and Amazon devices like Ring doorbells, Echo, Fire and Kindle, plus many more.

The sales offer the perfect time to pick up a big ticket item for less (hello new LCD telly or hybrid memory foam mattress), secure Christmas and birthday gifts early, or just treat yo’self for a fraction of the RRP.

What’s more, as part of Amazon’s investment of more than $100 million worldwide to help small business selling partners succeed: Prime members can get a £10 credit to spend on Prime Day when they spend £10 on small business products in Amazon’s store from June 7 – 20.

Do you need an Amazon Prime account to take part?​

Yes. You need to sign up if you want to bag any of the bargains in Amazon’s annual sale. As well as next-day delivery on thousands of products, Amazon Prime membership also opens up a world of video, books and music streaming services.

Students can get in on the action with Amazon Student, which costs £3.99 a month, and comes with a whole raft of discounts and offers for those still in education.

How much does Amazon Prime membership cost?

You can either pay £7.99 a month or pay a £79 annual fee, whichever works best for your budget. If you haven’t signed up yet and you’re not sure if it’s for you, try a free 30-day trial before the sale and see how you like it.

About the Author

Lillie Byrd

Lillie Byrd is a saving expert for Usevoucher. He has been a newspaper reporter and editor, authored a personal finance book in 2012. She previously was a reporter at Digital Journal, covering consumer products, society, and other business topics. She also has a certificate in finance from Boston University.